Jen Groover Offers Entrepreneurs Advice on Finding Professional Fulfillment

aboutjen_05.jpgIn the last of three entrepreneurial lunchtime twitter chats hosted by Avon, serial entrepreneur and Avon ambassador Jen Groover shared her insights on how to achieve professional fulfillment in your career. One thing that rang true for me was that the only way to truly find fulfillment in your career was to do what you love and not get bogged down by the minutia or by toxic individuals. Lately, that’s what I have been experiencing in my business and every time I let a tough client get to me, I wind up questioning why I decided to pursue a career in public relations.
To be perfectly honest, I never had any aspirations of becoming a publicist. I sort of fell into my career. After landing an internship at WNBC-TV, I made such a positive impression on the head of the department that she actually hired me after she left the company to join a boutique PR firm. From there, I pursued my master’s degree in journalism and my ultimate goal was to land a position at a major women’s magazine. But that never happened.
You see, when I was starting out in my career, I chose the path that was steady and safe. Stick with the job you have rather than the job that might be right for you. And now, nearly 25 years later, I have worked with dozens of clients, launched hit TV shows and have experienced the ups and downs that go hand in hand with being a publicist. In fact, there are days where I actually love what I do – especially when I book a client on a TV show and they do a phenomenal job. Or I land a profile in the New York Times or Wall Street Journal and the result is nothing short of stupendous.
But for all those moments of glory, are moments of frustration. Public relations can be a thankless job filled with one common thread – it’s the “What have you done for me lately career.”
Thumbnail image for Avon Brand Ambassador-thumb-237x229-5200.jpgThat’s why whenever I meet with twenty something women who are just starting out in their careers or graduating college, I urge them to stay the course. If there’s a dream you have for your career, don’t veer off course and pursue something that’s safe. Now don’t get me wrong. Safe can still lead to career fulfillment and be a lot of fun at times. But if someone had mentored me when I was getting my master’s from NYU, they would have told me to take a chance and send my resume to several magazines. Or not to give up even after receiving a batch of rejection letters from a few media outlets after I sent in a query letter that just didn’t resonate with an editor. I hate to admit that early on in my career, I quit doing what I love because slow and steady seemed like the right thing to do.
Well, now that I am 45 and am trying to still figure out how to be fulfilled in my career, what I do know is that as a mom, I’m going to make sure my kids never stop dreaming and doing what they love. While my son has aspirations of becoming a professional baseball player and my daughter wants to be a fashion designer, I know those are two difficult goals to achieve but I am certainly going to cheer them on, get them the training they need and be right there in their corner if they decide to switch gears if their dream doesn’t turn out to be a reality.
There’s something to be said about professional fulfillment. It doesn’t happen often, but when it does, everything else seems to fall into place. If you are happy on the job, you’ll be happier at home. So why not take a step back for moment, figure out what is fulfilling for you professionally and make a commitment to yourself to start doing what you love again?
It’s never too late to be fulfilled in your career. Some people figure it out early in life, while others continually make course corrections until they eventually get to where they want to be. Life is way too short to not find what fuels you and go for it. And thanks to Jen Groover, I’m energized and inspired to do just that.
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I really have enjoyed participating in the #MyAvonStory campaign along with Jen Groover and realize how important it is to carve out a place in your professional life for doing what you love. The happier you are on the job, the more productive you will be. It’s that simple. Now I’ve just got to practice what I preach and hopefully as the year progresses, I too will feel fulfilled professionally.

Disclosure: This post is sponsored by Avon. However, all opinions are 100% my own.

Important Small Business Advice from Jen Groover and Avon

images.jpegThis past week, I participated in the second of three lunchtime twitter chats with serial entrepreneur and author, Jen Groover. Jen is the creator of the wildly successful Butler Bag and is a motivational speaker who works closely with Avon to inspire small business owners to pursue their passion no matter the obstacles.
In her latest Twitter conversation with small business owners, Jen talked about how we can earn an income on our own terms and asked what we feared most being small business owners as well as what we loved about taking that leap of faith to start a business. Here were some of my responses to Jen’s questions and I have to say, it’s given me a lot of clarity on what I need to accomplish in 2015 to take my business to the next level.
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After celebrating with co-workers this year at our annual holiday dinner, we talked about the clients we loved as well as those we would never want to work with again. The most interesting thing that we found was the choice of our favorite client was overwhelmingly unanimous. While she didn’t pay us the most, she was the most appreciative of our efforts and referred new projects to us, so working with her was an absolute dream and if given the opportunity, I would absolutely work with her again.
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The one thing I absolutely hate as a business owner are the finances. I hate having to chase after clients for money. I hate having to keep track of bills. I hate that we waste money when we hire consultants who do not deliver on what we had initially asked of them. But most of all, I hate worrying about taxes. In 2015, I vow to do things differently and the first thing I will be doing is consulting with a Virtual CFO who can take a look at my business and advise me on how to manage our finances, hire the right people and most importantly, grow and prosper.
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My third and final business resolution is to avoid crazy clients at all costs. You know the type. At first, they seem incredibly enthusiastic and while they seem to have unrealistic expectations, you believe that with your experience and ingenuity, you will find a way to make them happy. Even if they are happy for a moment, the next day they will eviscerate you if you do something that’s doesn’t meet their expectations. No matter how much money they may have for a campaign, life is too short to work with crazy people who are unrealistic and overly demanding. Slow and steady wins the race, which means that in the new year, I will search for clients who are reasonable, kind and appreciative of our efforts.
And now for some great advice from Jen Groover…
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Avon Brand Ambassador-thumb-237x229-5200.jpgAs we approach the New Year, it’s time to really focus on what’s important as business owners. And with the help of Avon and Jen Groover, there’s still time to get focused, embrace your fears and do what you love!
Join us for the final installment of the Avon entrepreneur twitter chat series with Jen Groover on Wednesday, January 21 (12:30-1pm ET) where Jen offers advice on creating professional fulfillment. Make sure you follow @jengroover and use the hashtag #MyAvonStory to participate. You can RSVP to the Twitter chat by emailing AvonRSVP@bm.com. If you RSVP and attend the Twitter event, you’ll be entered for a chance to win an Avon product bundle.
Disclosure: As a paid Blogger Ambassador for Avon, I will be discussing many aspects of Avon’s brand; from the entrepreneurial side, to career, to beauty tips, Avon staples, and more in a series of posts. The opinions in these articles are mine and are not indicative of the brand.

Avon Spearheads an Inspiring Twitter Chat for Entrepreneurs

There’s nothing like taking a quick break at lunch so you can connect with like minded women who are working as hard as you are to find success as a small business owner. That’s exactly what I did last week when I got the chance to participate in a Twitter chat with super successful entrepreneur Jen Groover and the team at Avon.
While the chat seemed to go by in a flash, what I really enjoyed was hearing stories from fellow small business owners who conquered their fears to pursue their passion. Some of my favorite tweets came from Stephanie Elie, the founder of Bizzie Mommy who I’ve had the great fortune of meeting over the past few years.
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The common thread between all of us was that in order to succeed, all of us have had to do something outside of our comfort zone in order to move forward. Stephanie mentioned how she didn’t enjoy speaking in public but has sought out opportunities where she could speak so that she could face her fears head on. Others talked about how important it is to learn from failure and rejection and how we need to instill the concept of failing in our own children. While I have always encouraged my kids to pursue what they love, I agree that it is incredibly important to speak to our kids about rejection so that they know that it is okay to fail. Rather than give up, it’s best to learn from our failures so that we can continue on our path and experience success after we’ve made a few course corrections.
Jen Groover, who is a motivational speaker, entrepreneur and has created a number of popular retail products, including the ‘Butler Bag,’ shared some really great advice throughout the entire chat. Take a look…
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The advice that I took to heart is the part about asking advice from mentors whenever you are in need of support. Fortunately, in my career, I have been lucky enough to get advice from incredibly successful entrepreneurs like Jeanne Burton, the former founder of Designhergals.com, Sue Kupcinet, a writer and creator of the off beat greeting card line Yenta Sentiments and New York Times best selling author, philanthropist and national television correspondent Lee Woodruff. Jeanne taught me that anything was truly possible and to never give up on my dreams no matter how big they seemed. Sue explained that while I might have tons of amazing business ideas, many of them could wind up in my garage (like the t-shirts I created nearly a decade ago when I first launched Role Mommy) but to not beat myself up over those failures – instead, I should learn from them and think twice about launching a t-shirt line if I haven’t yet built my brand. Finally, aside from being one of the most talented writers I know, Lee taught me about the importance of saying no. While I found myself being pulled in a million directions at the beginning of my entrepreneurial journey, the moment I started saying no to events and opportunities that took me away from my family but didn’t contribute to my personal income or enjoyment, was the moment I began realizing that it’s okay to say no and not feel guilty about it. Without these mentors in my life, I could have easily given up on my passions and gone back to a full time job but instead, I have persevered and have learned so much along the way.
Trust me, there is nothing easy about running a small business or in my case, two businesses. But if you are lucky enough to have the support of incredible individuals who can serve as your guides along the way, I say, take the leap, accept that you’re going to fail, but no matter what, don’t ever give up!
Avon Brand Ambassador.jpgIf you missed the last twitter chat but want to get in on the conversation, then you are in luck. Avon will be hosting two more chats with Jen Groover in December and January!
Make sure you follow @jengroover and use the hashtag #MyAvonStory to participate. The remaining Twitter chats in the series are:
‘Earning an income on your own terms’ on Thursday, December 18 (12:30-1pm ET)
‘Creating professional fulfillment’ on Wednesday, January 21 (12:30-1pm ET)

You can RSVP to each Twitter chat by emailing AvonRSVP@bm.com. If you RSVP and attend the Twitter event, you’ll be entered for a chance to win an Avon product bundle.
Disclosure: As a paid Blogger Ambassador for Avon, I will be discussing many aspects of Avon’s brand; from the entrepreneurial side, to career, to beauty tips, Avon staples, and more in a series of posts. The opinions in these articles are mine and are not indicative of the brand.

Join Avon and Me for a Twitter Chat for Entrepreneurs with Jen Groover

11739_10150830629565205_126438029_n.jpgI can’t believe it’s been nearly eight years since I jumped off the diving board of corporate life and started a small business…actually, it’s two small businesses but who’s counting? It hasn’t been easy giving up a career that was stable and reliable and had put me on a path toward the corner office, but being out on my own has given me the freedom to do what I love while raising a family.
In my career as a blogger and writer, I have had the tremendous good fortune of working with people and brands who are incredibly supportive of women entrepreneurs and Avon is at the top of the list. The brand has recently launched a You Make It Beautiful campaign which offers a renewed message of support, showing that each and every woman is the source of their own life’s beauty. Take a look…

For the millions of women who have become Avon Representatives over the years, the campaign offers a message of inspiration. Avon gives you the opportunity, but it is you who writes your own story of personal triumph. To others, it’s a message of empowerment. The products are just the confidence booster for you to realize the beauty that was always there
Avon’s ‘Beautiful Stories’ videos shine a light on stand-out Representatives who have truly made their lives beautiful with the earnings opportunity Avon has given them
The Avon earnings opportunity helps independent women grow in a variety of ways – whether it’s gaining confidence and discovering strengths or finding freedom and flexibility and learning leadership skills.
If you are like me and are on a lifelong journey to finding success as an entrepreneur on your own terms, I invite you to join Avon and I for a series of Twitter chats starting Wednesday, November 19 from 12:30-1pm ET where wildly successful entrepreneur Jen Groover offers tips on how to gain confidence and independence with your business along with Avon Representative Georgiana Haynes, who will be a special guest participant.
Make sure you follow @jengroover and use the hashtag #MyAvonStory to participate. The remaining Twitter chats in the series are:
‘Earning an income on your own terms’ on Thursday, December 19
‘Creating professional fulfillment’ on Wednesday, January 21
You can RSVP to each Twitter chat by emailing AvonRSVP@bm.com. If you RSVP and attend the Twitter event, you’ll be entered for a chance to win an Avon product bundle. Avon Brand Ambassador.jpg
About Jen Groover
Jen Groover is a serial entrepreneur who’s gone from guest-hosting spots on QVC to inking deals with some of the industry’s biggest heavyweights. Her success began with the creation of the Butler Bag, the world’s first compartmentalized handbag, and has evolved into an entire lifestyle brand, which can now be found at several prominent retailers. She’s also behind Leader Girlz, which teaches young girls the importance of empowerment through play, and her newest brand, Empowered by Jen Groover. Groover is also an author, speaker and media contributor. For more information about Jen, visit her website at www.jengroover.com.
Disclosure: As a paid Blogger Ambassador for Avon, I will be discussing many aspects of Avon’s brand; from the entrepreneurial side, to career, to beauty tips, Avon staples, and more in a series of posts. The opinions in these articles are mine and are not indicative of the brand.