Recently, I got the chance to celebrate a very special milestone at Alice’s Tea Cup in New York City with some of my favorite parenting bloggers and their great looking kids. Joined by fabulous co-host Kim Coleman, parents, grandparents and kids came out to celebrate the 30th anniversary of Strawberry Shortcake in an event sponsored by American Greetings Properties. As the moms reminisced about their favorite Strawberry Shortcake moments (Dina at Babycenter admitted having posters of Strawberry Shortcake on her bedroom wall), the kids had a blast, dancing with life-sized cartoon friends and posing for photos. Plus, there was face painting, a caricature artist, computer games and yummy food – from grilled cheese to scones, tea sandwiches and more! Take a look…
At the event, the kids were introduced to”Strawberry Shortcake’s Berry Bitty Adventures” which began airing nationwide October 10th on The Hub, a new TV network for kids and their families. The Hub is a joint venture of Discovery Communications and Hasbro, Inc. and the series follows Strawberry Shortcake and her five berry best friends Blueberry Muffin, Plum Pudding, Raspberry Torte, Orange Blossom and Lemon Meringue in the whimsical land of Berry Bitty City, a tiny world underneath the leaves of a berry patch. Keeping with contemporary nutritional concerns, both Strawberry Shortcake and her magical home, Berry Bitty City, reflect a fruit-friendly atmosphere.
In addition to seeing a sneak peak of the Strawberry Shortcake series, the kids were also treated to previews of “Twisted Whiskers” which had parents and kids laughing out loud, and “Maryoku Yummy,” a cartoon about a magical place called Nozomu — where children’s Wishes go to be cared for and nurtured until they are granted!
In addition, Hasbro has created a special 30th Anniversary three pack of dolls that includes replicas of three original characters – Strawberry Shortcake, Raspberry Tart and Orange Blossom – exactly as they appeared in 1980. Each doll is outfitted in her classic fruit-themed pinafore and bonnet and emits their classic fruit scent. We actually got to do a sniff test at the event and the signature Strawberry Shortcake smells were there! The retro-inspired collection will be available on TysToyBox.com and www.hasbrotoyshop.com beginning this November (for ages 3 years & up, approximate retail price: $29.99).
An array of digital offerings are also launching this month including a new Berry Happy Birthday theme on StrawberryShortcake.com which features fun-filled activities to throw your berry own Strawberry Shortcake party. StrawberryShortcake.com also includes a section for parents filled with nostalgic Strawberry Shortcake fun facts and timeless recipes for moms and daughters to enjoy together. Additionally, Strawberry Shortcake is introducing her first-ever iPhone application this fall where players are tasked with helping Strawberry Shortcake prepare for a big party at her Berry Cafe and fill all of her smoothie orders.
For more information about Strawberry Shortcake and her magical fruit-filled world, visit www.strawberryshortcake.com or Facebook at www.facebook.com/strawberryshortcake.