Money Matters by Susan Hirshman

book cover-1.jpegThe author of Does This Make My Assets Look Fat shares her tips on how to manage your finances and invest like a pro!
Financial expert Susan Hirshman, author of the brand new book “Does This Make My Assets Look Fat” answers our readers’ burning money questions and breaks down the concept of investing and budgeting and puts it into terms any woman can understand.
As Susan sees it, the rules of successful dieting are the same rules that apply to successful money management. In her new book, Susan offers women a 3-phase personalized plan that follows common dieting programs to help them understand their finances.
Susan’s program completely removes the intimidation factor that often accompanies the words ‘personal finance’ and ‘investing’ and provides women with all the information they need to take control of their financial situations once and for all.
Question from Joey at Real Mom Media:  If you have a small business-at what point should you get an LLC or become a ‘company’?  (I’ve been doing a LOT more blog advertising, sponsorships, ambassador programs-and not sure how to claim them…)
Answer: To LLC/S-corp or not to LLC/S-corp that is the question? Thankfully, the answer to this question, does not take as much introspection and contemplation as Shakespeare’s to be or not to be. If you can answer yes to these questions (especially 1 thru 3), you should talk to a CPA and create the entity that is right for you:
Is the business more than a hobby? In other words, is it a viable business?
Is the business starting to accumulate assets and debt?
Do you want to limit your liability ( in case of law suits etc) to your corporate assets vs your corporate and personal assets?
Do you anticipate having employees?
Are you concerned about IRS audit risk?
Keep in mind that creating an entity is an additional cost. You have filing fees, legal and accounting fee’s etc. The benefits generally outweigh the costs. The bottom line is, in most cases, it makes sense to become a company sooner than later.
imgres.jpegSusan L. Hirshman is a former managing director at JP Morgan. She holds an M.B.A. from Baruch College and is a Certified Public Accountant, a Certified Financial Planner and a Chartered Financial Analyst. She currently lives in Manhattan.
If you have a money question for Susan, email us at
*This post is sponsored by the Role Mommy Writer’s Network.

The Reality of SIDS from the Authors of Heading Home with Your Newborn

Thumbnail image for Thumbnail image for HH2 Final cover lo res.jpgPediatricians, moms and authors, Laura A. Jana, MD, FAAP and Jennifer Shu, MD, FAAP offer a wealth of “parent-tested, pediatrician-approved” advice in Heading Home With Your Newborn: From Birth to Reality, Second Edition (American Academy of Pediatrics, September 2010). Available on the American Academy of Pediatrics official Web site for parents, Also available in bookstores nationwide.
The following is an excerpt to help you navigate those first crucial weeks of parenthood and caring for a newborn:
The reality of SIDS: Creating a Safe Sleep Environment.
SIDS (Sudden Infant Death Syndrome), sometimes called crib death, is the sudden, unexplained death of an otherwise healthy baby during the first year… there are simple things you can do to create a safer sleep environment for your newborn right from the start.
Be Safe. Play it safe by making sure that you and anyone else who cares for your baby always puts him down to sleep on his back.
Be Firm. This means making sure your baby always sleeps on a firm surface. Make sure your crib meets all safety standards, and that the crib mattress fits securely in the crib. Being firm also means keeping all soft items out of your baby’s crib-including such tempting but potentially dangerous items as fluffy blankets, stuffed animals, and soft or pillow-like bumpers.
Stay Cool. Overheating increases the risk of SIDS. Dress your baby is lightweight sleep clothing.
Clear the air. Keep the air your baby breathes smoke-free, both to reduce the risk of SIDS but also for your babay’s overall health!
Provide a pacifier. During your baby’s first year, consider offering him a pacifier when he is falling asleep. If you are breastfeeding we recommend waiting until nursing is going well (about 1 month) before introducing the pacifier.
Share a room. The AAP recommends sleeping in the same room but not the same bed as your baby for at least the first 6 months. This can make breastfeeding easier while at the same time help protect your baby from SIDS.
*Book excerpt from Heading Home with Your Newborn (Second Edition/Copyright 2010/American Academy of Pediatrics).
The Heading Home with Your Newborn excerpts are sponsored by the Role Mommy Writer’s Network.

THE (d.a.)D-LIST by Eric Ruhalter

1. 1-2-3 SMOKE!
2. Hide and Go Seek a Meeting with a Stranger You Met Online
3. Pin the Tail on Your Mama
4. Hot Potato Fried in Trans-fatty Beef Lard
5. Taser Tag
6. Dodgerock
7. Kick the Keg
8. Chutes and Ladders and Matches
9. Junkie in the Middle
10. I Spy: Through the Bedroom Window of the Young Couple Next Door
Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for eric.jpgEric Ruhalter just released the second volume of his funny gift book for parents: *The KidDictionary: Words Parents Need To Describe Their Kids.* Take a hysterical look inside it in the videos at Looking’s always free. Eric lives in Morristown, NJ with his wife Kara and 3 vocabulary-defying children.