We Made The NY Times & The Huffington Post!

I’m starting to like Mondays a lot more than I used to. Why, do you ask? Simple, today’s the day that RoleMommy finally made the business section of the New York Times and NY Times best-selling author Lee Woodruff quoted us in an BlogHer ’09 recap essay in the Huffington Post.
And a few days ago, we were also featured in Media Post and the New York Times blog regarding the hugely successful Swiffer SocialLuxe Lounge party. Looks like I’ll be headed to the office today with a big smile on my face.

The 411 on the Swiffer SocialLuxe Lounge

It’s hard to believe, but after months of planning, the Swiffer SocialLuxe Lounge event is finally behind us. After skype-ing, conference calls in three different time zones, and changing the venue within 24 hours to accommodate an additional 300 guests, the event went off without a hitch. And judging from these Flickr pix, the party could have rivaled any Oscar shindig hands down!
The Swiffer SocialLuxe Lounge, was attended by the nation’s top female bloggers and co-hosted by Allison Czarnecki (Petit Elefant), Jennifer Sbranti (Hostess with the Mostess), Marie LeBaron (Make and Takes), Jane Maynard (This Week for Dinner), Ciaran Blumenfeld (Momfluential) and Role Mommy!
3752652281_ca452de7f7.jpgSpecial thanks goes to all of the incredible sponsors who helped turn the visions of six dynamic women into reality. From our title sponsor, Swiffer, who worked collaboratively and trusted our instincts on the best way to entertain our guests while introducing the newly redesigned Swiffer Antibacterial WetJet in a fun and campy way (dress up as your favorite TV housewife of all time), to Kodak, who gave bloggers the chance to see and print their photos in real time, to Lands End, Lego, Keurig, who in addition to their coffee bar gave away one of their amazing coffee machines, Weight Watchers who gave away free chocolate brownies (my favorites), Whrrl – who captured photo moments throughout the day, Eye-fi – who managed to load nearly 1000 pix onto Flickr within minutes, Allstate, who sponsored our nail stations, to M&M’s for the custom candies (each M&M had a blow dryer or SocialLuxe Lounge logo on them), ELF cosmetics, Jones soda, One Hope Wine, Crocs – for the comfy flip flops provided to the bloggers as they entered the soiree, Blog Talk Radio for sharing the event live with those who couldn’t attend, and Single Dress, who outfitted all of us in stunning celebrity-style dresses. There were plenty more contributors to the event and to check them all out, just visit the Swiffer SocialLuxe Lounge site.
Thumbnail image for Thumbnail image for 3752634088_dd4c298d8c_m.jpgAnd thanks to Sony BMG recording artist Chris Mann for performing at the event, our amazing BlogLuxe Academy presenters who took time out of their breakneck schedules to attend, our Blogluxe award winners, and of course, the hundreds of guests who stopped by to be treated to a day of pampering, primping, and re-connecting in real time with some of the most talented bloggers in the country.
To listen in to both of our Blog Talk Radio shows from the night, just click on the banners below.

Special Blog Talk Radio co-hosts and guests included: Traveling Mom, Sugar Jones at Chicks Who Chat, Mom Faves, Social Media Rap, Classy Mommy, Chicago Fox 5 Chicago anchor Nancy Loo, Marcia Hanson with Allstate, John Kim, the founder of Whrrl, our presenters, winners and many more!
The party was so successful, that we even made the New York Times…twice!!! Check out the links below by the media and attendees. And if you’re a blogger who attended the event, feel free to add your link too!
The NY Times – July 23
The New York Times – July 27
WBBM Chicago – Ciaran and Jane in the Spotlight!
NBC Chicago – An Interview with Allison Czarnecki and photos galore!

Blog Talk Radio – Role Mommy & Friends
The Kodak Blog
Crave Chicago
Comment now and post your link today!

Live with Purpose Tweet Up with Lee Woodruff

DSCN2759.JPGI was honored to be a guest panelist at the BlogHer ’09 Pepsico Roundtable event hosted by Jill Beraud, the passionate and dynamic marketing CMO for Pepsico, and my favorite Role Mommy, best selling author and journalist Lee Woodruff, who moderated the discussion.
Lee is truly a role model for purposeful living – having created the Bob and Lee Woodruff Foundation and Remind.org along with her husband, former news anchor Bob Woodruff who suffered traumatic brain injuries while covering the Iraqi war for ABC news. Following his miraculous recovery, which the couple recount in the New York Times bestseller, In an Instant: A Family’s Journey of Love and Healing“, the Woodruffs have made it their life’s mission to find ways to help war veterans who have suffered brain injury as a result of combat. And in doing so, they have touched countless lives along the way.
Lee moderated a panel devoted to purposeful living with a diverse group of female bloggers at the 2009 BlogHer convention. The goal for the “Purposeful Life Tweet-up” was to create an annual event at BlogHer that encourages women to explore what’s important to them and what gives their lives meaning. The results will be archived in a digital index and examined to explore how women’s attitudes and perceptions about purpose in their lives changes over time.
I couldn’t believe how quickly the hour passed and yet, within those 60 minutes, we bonded over topics that were of great importance to us such as advocacy, our careers, giving a voice to a cause through our writing, work/life balance and of course, our families. While we laughed quite a bit during the conversation, there there even intense moments in the conversation that moved all of us to tears.
Throughout the chat, Lee read tweets that were submitted from around the world – and even Sarah at Genesis Moments joined in with a tweet from Philadelphia. And, my partner in crime, Traveling Mom’s Kim Orlando sent in the tweet “You can travel with a purpose and make an impact.” A special thanks to Kim for helping me discover my purpose – the ability to touch others through my writing. I laughed, I cried and it was one of the most fulfilling hours of my life.
While the discussion may have come to an end, the Live With Purpose challenge is still going on. So now it’s your turn. If you got the chance to take a year off, what would you do? Send in your tweet and add the hashtag #livewithpurpose and become a part of this incredibly worthwhile initiative.

The Moon, the Stars & Louis Vuitton

IMG00176.jpgIt’s not every day that you get invited to an event where you get to see astronauts – especially ones who have walked on the moon, so when I got the chance to attend last night’s gala reception hosted by Louis Vuitton which celebrated the 40th anniversary of the lunar landing, I was totally onboard.
You see, 1969 was a big year for me. It was a time when truly amazing things happened – men walked on the moon, the Mets won the World Series…and oh, a little blip on the radar screen…I was born.
I’ve always been fascinated by astronomy and while I never aspired to join the space program, I have to admit, I have always been amazed by the feats of a few brave souls who have left the earth to explore our universe (I can’t even set foot on a plane without being freaked over the turbulence). So imagine my surprise when I stood amidst a sea of New York elite marveling at two space pioneers – Buzz Aldrin and Jim Lovell. The event was held in honor of The Climate Project, an organization founded by Al Gore to educate the public about climate change and it was sponsored by Louis Vuitton.
While you may be wondering what NASA has to do with luxury handbags, the president of the company, Daniel Lalonde explained that the company, which has been around since the 1860’s, is synonymous with memorable travel adventures. Their ad campaign – which could double as a work of art – was photographed by Annie Liebovitz and features Jim Lovell, Buzz Aldrin and Sally Ride in a truly inspiring image as the trio gaze at the moon from a beat up truck. Of course, a classy Louis Vuitton briefcase is expertly positioned by Sally Ride’s feet – further evidence that a woman always knows how to travel in style.
While we spent the first hour and a half people watching – trust me Role Mommies, the crowd could have doubled for the cast of characters who were featured regularly on “Sex & the City.” There were also a bevy of TV journalists and personalities in attendance – from Bryant Gumbel to Dan Abrams, to “Inside Edition’s” Deborah Norville, to tons of CNBC financial reporters – my husband effortlessly rattled their names off as well, but I was pretty clueless on that front. We even noticed Police Commissioner Raymond Kelly in the crowd. Then, my husband spied several more influentials in finance – again lost on me. I did notice a woman wearing a really tiny black hat and a few more dressed to the nines in fabulous cocktail attire – one woman even wore a bluish space-like swing dress that was actually quite stunning. But I digress. We were here to talk about space – not cocktail frocks.
And so, at 8:30 pm, the astronauts took center stage on a flight of steps above the Rose Hall center at the Museum of Natural History. From there, we heard Jim Lovell recount the triumphs of the early days of the space program. You may remember that Lovell was portrayed by Tom Hanks in the blockbuster film, Apollo 13 and uttered the historic phrase “Houston, we’ve had a problem” during that ill-fated mission to the moon. Next, Buzz Aldrin recounted his experiences in the NASA program as well as the lunar landing. “Walking on the moon was the high point of my life,” said Aldrin, as he reflected on that moment in time captured 40 years ago. I’m sure the image of Armstrong and Aldrin planting a flag on the moon is still a high point in the lives of many who watched the events from their television sets or from the ground at the site of the historic rocket launch. Incidentally, today’s NY Times has some incredible retrospective articles, videos and photos of the first lunar landing.
As the event drew to a close, we were presented with reproductions of the New York Times front page story from 1969 with the memorable headline: Men Walk on the Moon. Sure, I would have loved to have also received a handbag or key chain, but I have a better idea. Perhaps as future generations of astronauts embark on a mission to Mars, I think they deserve to travel in style. Nothing like a set of Louis Vuitton luggage to make any journey unforgettable.

The Veggie Dilemma by Jennifer Perillo

DSC01901-2.JPGWhat mom doesn’t worry about her kids getting their daily dose of vegetables? Even foodie moms will confess most things green are an uphill battle. I have found one really delicious way to get my six-year-old (and her friends) interested in zucchini. I decided to batter ’em up with some muffins. They’re perfect for breakfast, but make for a filling snack too. Zucchini is a great source of vitamin C, fiber and folate (read: brain food), and the recipe below is light on sugar.
While you’re at it, get the kids involved. Older ones can grate the squash, and measuring the ingredients is a tasty math lesson. Little ones will have fun pouring them into a mixing bowl and stirring the batter. And mom, lead by example by popping one, wrapped of course, into your own purse or briefcase for a healthy mid-afternoon treat.
Zucchini Muffins
Makes 12 muffins or 2 loaf breads
This recipe also bakes up great as a loaf bread. Just increase the cooking time to 50 minutes or until a toothpick inserted comes out clean. If you have a food processor with a shredder blade attachment, it’s a snap to prepare the zucchini.
2 ½ cups flour
1 teaspoon baking powder
½ teaspoon baking soda
½ teaspoon sea salt
½ teaspoon allspice
½ teaspoon cinnamon
1 cup brown sugar
1 ½ cup walnuts, coarsely chopped (optional)
½ teaspoon lemon zest
3 cups shredded zucchini (about two medium squash)
3 large eggs
¼ cup canola oil
4 tablespoons butter, melted
1. Preheat oven to 375ºF. Coat a 12-cup nonstick muffin pan with cooking spray; set aside.
2. Whisk the flour, baking powder, baking soda, salt, allspice, cinnamon, and sugar together in a large bowl. Add the zucchini, lemon zest and half of the walnuts (if using) and stir to combine.
3. In a separate small bowl, lightly beat the eggs, canola oil and melted butter. Pour over flour mixture and stir with a wooden spoon until mixed well with the dry ingredients (it will look more like a dough than a batter).
4. Spoon into prepared muffin tin and sprinkle tops with remaining walnuts. Bake 20 to 25 minutes or until a toothpick inserted comes out clean.
To find out more about Jennifer Perillo, visit our Role Mommy experts page.

Get Ready to Laugh

Don’t have time to read? No worries – just download our latest Role Mommy on the Run & Traveling Mom show on Blog Talk Radio. On our latest show, we dished the dirt on vacations, brand new book picks, the upcoming BlogHer conference, our take on social media, publicists and bloggers and much much more!