Pictured: Cal-A-Vie Spa in California
The Ultimate Destination for a Role Mommy Retreat

Simone Rathlé

Founder, Simoneink

When you first meet Simone RathlĂ©, who runs the Washington D.C. based boutique public relations consulting firm, simoneink, you are blown away by her tireless spirit, terrific sense of humor and savvy business sense. This amazing mom, who in her spare time makes adorable photo scrapbooks for friends and family, is at the top of her field in the world of resorts, restaurants and spas. Prior to launching her own company, Simone directed media relations for some of the world’s most notable hotel corporations including the Orient Express Hotels, The Watergate Hotel and The Plaza Athenee in Paris, among many others. Today, at the helm of her own flourishing boutique agency, Simone’s represents The Garrett Hotel Group which owns some of the most breathtaking resorts in the country, including The Point, in Saranac Lake, New York, consistently ranked #1 by the Zagat Guide to Top U.S. Resorts; Lake Placid Lodge; as well as The Inn of The Five Graces in Santa Fe. Simone also represents two New Orleans properties International House and Lost 523. For the Role Mommy in need of a retreat, Simone highly recommends her client, Cal-A-Vie, a luxury spa in Vista, California, complete with a new 17,000 square foot fitness center that was named #2 in the world among Top Destination Spas by Travel & Leisure Magazine. Simone also oversees publicity for several reknowned restaurants and chefs in Washington D.C. and New Orleans. This high energy mom is also an avid runner who has competed extensively, completing a marathon and winning the new York City Turkey Trot for her age category. A native of New Orleans, one of Simone’s proudest accomplishments for 2005-2006 was helping to position New Orleans hurricane relief at the forefront of national news by developing two successful fundraisers entitled “Po’ Boy Power!” for the benefit of Hurricane Katrina victims. She was also involved in raising funds for policemen and firemen in the city’s devastated communities. Simone is truly a Role Mommy at home, on the career front and in places where she can help others with her “can do” attitude. For more information about Simone and the wonderful places she represents, visit her website at