Rolemommy

PR 365...How Do I Spruce Up My Bio?

Our latest question comes from one of our favorite fashionista mamas, Nicole Feliciano, the founder of MomTrends and one of the gorgeous faces behind the brand new children's sample sale site Totsy. Nicole wants to know how she should enhance her "About Us" section on Momtrends.

Answer: After taking a look at your bio page, here's what I'd love to see. Just as you profile amazing moms at Momtrends, I want to know your personal and professional back story. The fact that you contribute to sites like Babble is impressive but I'd love for your readers to know more about how you got your start in the fashion industry and how you've evolved in your career after becoming a mom. I love the fact that you've been able to take your many years of experience in the fashion industry and apply it to your current role as a writer and trend expert.

Second, you should mention any media appearances you've secured and if you have a link to those appearances or some of your most impressive print or online clips, then include it in that section as well.

Your bio should also include information about how you're available for consulting gigs and brand spokesperson opportunities. Also mention brands you currently work with in this capacity, such as Totsy.

Finally, you should include a section on speaking engagements as well. If you've appeared as a speaker before, mention the names of the most notable conferences you've appeared at and then provide an email address where people can reach out to you to book you for an upcoming engagement.

You should aim for your About Us section to be a one stop shop that'll give readers, the media and potential clients the chance to see you in action as an incredibly dynamic writer, fashion expert and mom to two incredibly stylish and gorgeous children!

Good luck with Momtrends in 2010 and keep those questions coming!

Posted in: PR 101 for Moms, PR 365 on 01/03/2010