Important Small Business Advice from Jen Groover and Avon
This past week, I participated in the second of three lunchtime twitter chats with serial entrepreneur and author, Jen Groover. Jen is the creator of the wildly successful Butler Bag and is a motivational speaker who works closely with Avon to inspire small business owners to pursue their passion no matter the obstacles.
In her latest Twitter conversation with small business owners, Jen talked about how we can earn an income on our own terms and asked what we feared most being small business owners as well as what we loved about taking that leap of faith to start a business. Here were some of my responses to Jen's questions and I have to say, it's given me a lot of clarity on what I need to accomplish in 2015 to take my business to the next level.
After celebrating with co-workers this year at our annual holiday dinner, we talked about the clients we loved as well as those we would never want to work with again. The most interesting thing that we found was the choice of our favorite client was overwhelmingly unanimous. While she didn't pay us the most, she was the most appreciative of our efforts and referred new projects to us, so working with her was an absolute dream and if given the opportunity, I would absolutely work with her again.
The one thing I absolutely hate as a business owner are the finances. I hate having to chase after clients for money. I hate having to keep track of bills. I hate that we waste money when we hire consultants who do not deliver on what we had initially asked of them. But most of all, I hate worrying about taxes. In 2015, I vow to do things differently and the first thing I will be doing is consulting with a Virtual CFO who can take a look at my business and advise me on how to manage our finances, hire the right people and most importantly, grow and prosper.
My third and final business resolution is to avoid crazy clients at all costs. You know the type. At first, they seem incredibly enthusiastic and while they seem to have unrealistic expectations, you believe that with your experience and ingenuity, you will find a way to make them happy. Even if they are happy for a moment, the next day they will eviscerate you if you do something that's doesn't meet their expectations. No matter how much money they may have for a campaign, life is too short to work with crazy people who are unrealistic and overly demanding. Slow and steady wins the race, which means that in the new year, I will search for clients who are reasonable, kind and appreciative of our efforts.
As we approach the New Year, it's time to really focus on what's important as business owners. And with the help of Avon and Jen Groover, there's still time to get focused, embrace your fears and do what you love!
Join us for the final installment of the Avon entrepreneur twitter chat series with Jen Groover on Wednesday, January 21 (12:30-1pm ET) where Jen offers advice on creating professional fulfillment. Make sure you follow @jengroover and use the hashtag #MyAvonStory to participate. You can RSVP to the Twitter chat by emailing AvonRSVP@bm.com. If you RSVP and attend the Twitter event, you'll be entered for a chance to win an Avon product bundle.
Disclosure: As a paid Blogger Ambassador for Avon, I will be discussing many aspects of Avon's brand; from the entrepreneurial side, to career, to beauty tips, Avon staples, and more in a series of posts. The opinions in these articles are mine and are not indicative of the brand.