Great Causes
An Interview with Sandra Lee
We recently got the chance to speak with Food Network star and author Sandra Lee who is about to host an incredible and delectable charity event on March 29. The World's Largest Bake Sale will kick off at Vanderbilt Hall in Grand Central Terminal in New York. This fundraising event will benefit The Food Bank of New York and will feature sweet and savory baked goods from 30 of New York's favorite chefs, restaurants and food shops. This event, which is sponsored by Pyrex, will happen simultaneously with other bake sales in every state in the country to raise funds for local food banks all across the country.
Sandra, who is committed to ending childhood hunger, organized this event in collaboration with food industry icons Mario Batali, Lidia Bastianich, Emeril Lagasse and Rosanna Scotto. Emeril and Rosanna will be attending the event at Grand Central Terminal on March 29 along with Food Network star, Duff Goldman, from "Ace of Cakes."
Listen in to our interview with Sandra, who shares her favorite recipe from her newest cookbook, Bake Sale Cookbook
(John Wiley & Sons, Inc, March 29th, $19.95), a tribute to delicious time-saving sweet and savory recipes perfect for bake sales, gift-giving and good, old-fashioned fun. With fifty percent of the future royalties from the book going to support Feeding America®, Share Our Strength®, and No Kid Hungry™, Sandra encourages Americans to host bake sales to help end childhood hunger. Sandra Lee Bake Sale Cookbook will ensure that there's always a reason to say "yes" to baked goods. To find out more, visit Sandra Lee on her website and Facebook.
Japan Crisis: How You Can Help
As the people of Japan attempt to put their lives back together after a devastating earthquake and tsunami ravaged their coastal towns and villages, individuals across our nation - some as young as five years old - have been doing amazing things to help raise funds to support the families whose lives were forever impacted by this natural disaster. What scares me the most as a parent is the news report about 30 school children whose parents never returned to pick them up - it is suspected they were wiped away by the tsunami.
Take a look at this CBS News report of children across our country pitching in to help the relief effort.
Even celebrities are doing their part to help raise funds for the people of Japan with Lady Gaga raising over $250,000 in 48 hours. Gaga is selling red and white wrist bands that say "We Pray For Japan" that are $5 each. And over at one of my favorite shows, "American Idol" - if you download the songs performed on this week's show, all of the proceeds will be donated to the relief effort in Japan.
So what can you do to help? Here are five ways to help families in Japan recover from this unimaginable disaster:
1. Donate to the American Red Cross relief fund for Japan or text REDCROSS to 90999 to give $10.
2. Help Japan's pets! Thousands of dogs have been abandoned and are in need of help. See this video below of a dog who refused to leave its injured canine friend behind. If you'd like to support the pet relief effort, donate to ARK (Animal Rescue in Kansai)
that will be working to rescue homeless pets in Japan.
3. Support Global Giving - an agency helping other groups in Japan with emergency relief. To donate, go to globalgiving.org or text JAPAN50555 to make a $10 donation.
4. Donate to Save the Children's "Japan Earthquake Tsunami Children in Emergency Fund" at savethechildren.org or by calling 1-800-728-3843. You can also text "JAPAN" to 20222 to donate $10.
5. The International Medical Corps is sending an emergency response team to Japan. To donate to this organization, visit internationalmedicalcorps.org or text MED8088 to make a $10 donation. A 24-hour phone line will also be accepting donations: 1-800-481-4462.
If you have a story to share about how your family is pitching in to help the people of Japan, comment now.
Posted in: Blog, Great Causes, Role Mommy Recommends on 03/19/2011
March 3, 2011 - Voices of the Community: An Event for Parents & Kids
Voices of the Community: Parents, Students and Noted experts come together for a night of prevention on Thursday, March 3, 2011
Lifetime Moms Presents an Event to Promote Self Esteem in Kids
Voices of the Community: Parents, Students and Noted experts come together for a night of prevention on Thursday, March 3, 2011
Westchester to partner with STOMP Out Bullying™ and Love Our Children USA™ at a community forum to be held at Temple Israel New Rochelle
Event Open to the Public - Adults and Children ages 8+ Welcome
On Thursday, March 3 (6:30-8:30 pm), join members of the Westchester community for a forum and workshop, presented by Lifetime Moms, devoted to building self esteem in kids and bullying and cyber-bullying prevention. Students and parents will get the opportunity to connect with experts and hear from teen ambassadors who have become role models in their own communities by standing up to bullies and advocating on behalf of their peers. The evening will also feature powerful readings by students enrolled in the New Rochelle High School PAVE program. Beth Feldman, a member of Temple Israel, a Lifetime Moms channel leader and founder of RoleMommy.com, will moderate the event.
The STOMP Out Bullying™ community event is supported by the Kulanu and the religious school at Temple Israel of New Rochelle. The program will begin at 6:30 pm.
Speakers include:
Love Our Children USA and STOMP Out Bullying founder and Chief Executive Officer Ross Ellis
Psychologist and author Dr. Jeff Gardere
Krysten Moore National Youth Ambassador Love Our Children USA and STOMP Out Bullying (former Miss Teen International New Jersey)
"Unstoppable in Stilettos" author and motivational speaker, Lauren Ruotolo
Taryn Grimes Herbert, actress, television producer and author of a children's book and activity series which focuses on boosting self esteem in kids.
James Stewart, Program Director of Center Lane LGBT Youth Center, Westchester's only LGBT Youth Community Center.
Lisa deMauro, Youth Counselor, Center Lane LGBT Youth Center
Temple Israel of New Rochelle is located at 1000 Pinebrook Blvd., New Rochelle, NY 10804.
The event is being held in conjunction with Lifetime's, Clean Start Challenge, hosted on LifetimeMoms.com. Three Lifetime Moms are helping their communities by building a school library, increasing children's self-esteem and helping other moms start their own businesses. The 12-week challenge tracks the moms' progress through weekly videos and asks America to vote for their favorite blogger and project. The winning mom will receive $10,000 - and the runners-up $2,500 - to donate to favorite charities including NFTE (Network for Teaching Entrepreneurship), First Book and Love Our Children USA.
About STOMP Out Bullying™
STOMP Out Bullying™ - A national anti-bullying and cyberbullying program for kids and teens is a signature program of Love Our Children USA. It focuses on reducing and preventing bullying, cyberbullying and other digital abuse, educating against homophobia, racism and hatred, decreasing school absenteeism, and deterring violence in schools, online and in communities across the country.
About Love Our Children USA™
Love Our Children USA™ is the leading national nonprofit and 'Go-To' prevention organization fighting all forms of violence and neglect against children in the U.S. Since 1999, Love Our Children USA has broken ground in preventing violence against children and eliminating behaviors that keep them from reaching their full potential. Love Our Children USA teaches effective parenting solutions and fosters kid success by creating valuable programs that empower positive changes in parenting and family attitudes, bullying and cyberbullying prevention, Internet safety and school violence prevention through public education. The goal of Love Our Children USA is Keeping Children Safe® and strengthening families.
About Lifetime Networks
Lifetime Networks is a diverse, multi-media company, committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television®, Lifetime Movie Network®, Lifetime Real Women® and Lifetime Digital™ (which includes myLifetime.com, LMN.tv, Lifetime Games, Roiworld.com, DressUpChallenge.com, MothersClick.com and LifetimeMoms.com) are part of Lifetime Entertainment Services, LLC, a subsidiary of A&E Television Networks, LLC. A&E Television Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.
Posted in: Blog, Events, Great Causes on 03/02/2011
Beware of Moms Who Cyberbully
Many of us know of the many cyberbullies lurking online just itching to hurl a meanspirited comment or tweet to an unsuspecting victim, and frankly here at Role Mommy, we have decided to take a stand against bullying - both in person and online! Over the next year, we will be featuring important articles on the site on how you can combat bullying and even determine if you're a bully yourself. Plus, this fall, we'll be hosting both online and in person events for parents and children in support of Love Our Children USA, the nation's go-to prevention organization for all forms of violence and neglect against children in the United States. For our first entry, Ross Ellis, the founder of the organization, whose website STOMP Out Bullying offers valuable advice and information on how to protect both your children and yourself from bullies, shares important insights into the dangers of cyberbullying among moms.
Moms Who Cyberbully
Think cyberbullying is just for kids and teens?
Think again! Moms are cyberbullying!
New York mom Gillian Foreman is a breastfeeding advocate who twittered about breastfeeding. The next thing she knew she was being attacked online by her next-door neighbor.
Now her next-door neighbor won't stop passively aggressively attacking her, making snide comments online -- being just plain mean.
While many moms Twitter and Facebook to connect with other mothers, some get angry, jealous and plain nosy when it comes to the Internet.
Some want to chide their friends and neighbors, while others are busy finding out what their kids are doing with other kids.
Take for example, Lori Drew, 50 of Missouri, who was accused of participating in a cyberbullying scheme against 13-year-old Megan Meier who later committed suicide.
And there is Long Island mom, Margery Tannenbaum 40, whose daughter apparently got into some sort of fourth-grade argument with a classmate so she went on Craigs List and used the site to exact revenge on the girl's rival.
Tannenbaum, a licensed social worker is charged with aggravated harassment and endangering the welfare of a minor, both misdemeanors.
And New York City mom, Nicole Sprinkle knows about cyberbullying firsthand. She has been on the giving and receiving end of this malicious online behavior - sniping, watching as seemingly innocent subjects on her neighborhood parenting listserv turned into nasty arguments.
More mothers find that expressing their views online, doesn't bring the community they're after, but it does bring insults and judgment from strangers.
These experiences are not isolated. They're just the ones we're hearing about in the media.
What is all of this about?
It's called cyberbullying!
Cyberbullying is social terror by technology ... and it's on the rise.
When a kid of any age, up to 18 is threatened, humiliated, harassed, or humiliated via use of technology --- this is Cyberbullying. It's harmful and it's dangerous!
This social online terror is used through e-mail, cell phones, pager text messages, instant messaging, Web sites, online personal polling Web sites. It is done deliberately and repeatedly and is used by an individual or group with the intention of harming others.
Originally a kid and teen issue, more and more moms are cyberbullying their peers and kids!
While most kids and adults use the Internet responsibly, others are using all of this technology to terrorize and Cyberbully!
Cyber Bullying is the perfect way for bullies to remain anonymous.
Cyber Bullying makes it easier for bullies because they are not face to face with their victim(s.)
And adult cyberbullying can cause a whole host of other problems like someone smearing your good name all over the Internet or even worse - identity theft. See Google Bomb.)
What goes on the Internet STAYS on the Internet!
This online behavior is dangerous and if these are the role models that our kids and teens look up to, then what chance do we have of not only keeping our kids safe online, but teaching them right from wrong.
There are consequences for these actions and parents must display appropriate Internet behavior ... for themselves and their children.
To learn more about cyberbullying and safe online practices, visit Love Our Children USA.
Posted in: Blog, Great Causes, Love Our Children USA on 06/13/2010
Refreshing the World, One Idea at a Time
This past summer, I had the incredible opportunity to spend time with a woman who is truly a visionary - Jill Beraud, CMO and president of joint ventures for PepsiCo Americas Beverages, who is responsible for integrating the brand into worldwide initiatives that will make a global impact. I met Jill at BlogHer in Chicago when I participated in an incredible panel discussion that she and Lee Woodruff (one of my favorite people in the whole wide world) moderated about living life with purpose.
After the session, I was supposed to race back to the airport to catch a plane but lucky for me, I received the invitation of a lifetime - Jill was headed back home to Westchester, NY and she offered me a lift - on the Pepsico private jet! To say I was elated was an understatement of the year, I jumped at the chance to find out more about Jill and spend some quality time with my friend and mentor, Lee Woodruff, who in my eyes is the Role Mommy of the Millennium.
For the next several hours, I was riveted as I found out about Jill's passion for helping others as she talked about the many philanthropic and life-changing pursuits she and her family were involved with over the years. So it did not surprise me when I received an email a few days ago from the team at Pepsi, unveiling one of the most incredible initiatives undertaken by a major consumer brand - the Pepsi Refresh Project.
The Pepsi Refresh Project is a groundbreaking effort to foster innovation in social good, which will award more than $20 million this year to fund great ideas that refresh the world. The program launched on January 13 and has already exceeded expectations by receiving the monthly limit of 1,000 submissions in less than seven days with at least one from each state in the U.S. Joining the effort are actors Demi Moore and Kevin Bacon, who have generated their own ideas for Pepsi Refresh and are competing for support in the Pepsi Refresh Celebrity Challenge, which launched this week.
The Pepsi Refresh Facebook page also featured an exclusive opportunity to watch the Pepsi Refresh Everything through Great Ideas Brainstorm live from New York City. The Brainstorm brought together Demi Moore, Kevin Bacon, Jill Beraud; advisory board member, Majora Carter; as well as college students from the New York City area to discuss ideas that they believe will positively move the world forward. Below is the Ustream feed to this incredible brainstorming session:
The exciting opportunity behind this project is that anyone with a great idea can enter and potentially win a grant that will help others. According to Pepsico spokesperson Lauren Hobart, the whole premise behind the initiative is to empower people worldwide to vote for the ideas they believe deserve to be funded and the ideas with the most votes can win a grant. This is not a project that will be funding established charities but instead, one that puts the power of giving into the hands of the people.
The Pepsi Refresh Project can be found at www.refresheverything.com, on Facebook at or on Twitter, @Pepsi or #pepsirefresh.
"The overwhelmingly positive response we have received since launching our campaign has been incredible and we are confident that this program will only continue to flourish in 2010," said Beraud. "This is the people's project, it's in their hands. We encourage all individuals to submit their creative and innovative ideas to the Pepsi Refresh Project and cast their votes for the ideas that they want to see come to life."
I love it when a Role Mommy comes up with a campaign that will truly change the world in amazing ways. Kudos to Pepsico and to Jill Beraud for recognizing that individuals do have the power to make a difference.
Posted in: Blog, Great Causes, TV on 02/05/2010
Role Mommy Interviews Marlo Thomas
Interview and feature story by Vicki Salemi
Ok, as a Manhattanite and a single diva in the city, it's ironic that I write a lot about parenting. So when you combine it with my other passions to write about - entertainment and health, I couldn't have been more psyched to represent Role Mommy at this splendiferous event!
The place? Brooks Brothers, dah-ling. Yes, as in the classic, tasteful store on Madison Avenue right near Grand Central Station. The purpose? A celebration to benefit the St. Jude Children's Research Hospital, one of the world's premier centers for the research and treatment of pediatric cancer and other catastrophic diseases.
Whenever I gallivant to press events there's always a juicy story just waiting to be found but in this instance, the story found me. After Marlo Thomas read a story with children and they sang holiday songs, I was in queue to interview her. In the meantime, I met a St. Jude's patient and then chatted with her mother. Be still my heart.
Emily Kryger will turn eleven in January and when I asked her mother, Donna of North Rockland (about 45 minutes north of Manhattan), what St. Jude means to her, she started tearing up. "I'll try to do this without crying," she says. "St. Jude saved her life and not only did they save her life, they saved her quality of life."
Emily, whose favorite subject is social studies and recently made the honor roll in the fifth grade, is in remission. Donna notes that Emily, her first born, was two years old when diagnosed with a brain tumor. Everyone was saying you can't radiate a child under three years old, she'll be brain damaged and learning disabled and St. Jude said, "No, that's not true." Essentially, after hearing about St. Jude and their suggestions in saying the tumor she had would not have responded to chemotherapy anyway, you can indeed radiate her, we can do it without leaving her with lasting effects, she felt it was the right thing to do. "It was like divine intervention."
In essence, Emily ended up going through radiation and suffered some residual effects like having a paralyzed right vocal chord and hearing loss in her right ear but Donna owes everything to St. Jude which is why they attended the event. "We try to bring awareness to St. Jude whenever it's in the area. Besides saving my daughter's life, I never got a bill from them, they never asked for any money, they took whatever my insurance gave.. You hear about sick children and medical bills just crumble them. Financially you would never even know that we went what we went through. They took whatever we had and never asked for anything else, it's totally run by donations. This is our way of giving back."
As my interview concluded with Donna and I was all set to interview Marlo, I became more fascinated with this research hospital that has literally transformed lives. When it opened its doors in 1962, the survival rate for acute lymphoblastic leukemia (ALL), the most common form of childhood cancer, was four percent. As for today? The survival rate is 94 percent! During the past three years, 84 cents of every dollar received supports the research and treatment at St. Jude. Plus, no child is ever denied treatment because of a family's inability to pay.
As children enjoyed balloon animals made by Todd Neufield, cookie and ornament decorating, and spectacular performances by Wynton Marsalis and The Boys and Girls Choir of Harlem Alumni Ensemble, Brooks Brothers customers were in for an even better treat. Ten percent of the evening's net sales were donated to St. Jude. Continuing through January 2nd, Brooks Brothers' retail and factory stores nationwide will participate in the Thanks and Giving campaign by adding a donation to St. Jude at the time of purchase.
So, without further ado, I turned to Marlo and asked, "I just interviewed a Mom and she started tearing up and she said everything. So, what does it mean to you?"
Marlo: "Well, I guess everything. What it means to me is that a mother would say that. That children come there so frightened and their parents are so scared, they've been told that their child has four months to live their cure is inoperable but they have to have their arm amputated. And they come to St. Jude and they find hope. We don't save every child but we save so many children that would not have ever made it if they hadn't come to St. Jude."
Role Mommy: Have there been one or two stories over the years that really tugged at your heart?
Marlo: So many of them...a couple of months ago I was in the medicine room and this little 6 year-old boy jumped on a bench and he said, "Mommy, I don't have cancer any more!" And all of us were crying. There's a child who actually knew what was wrong with him, struggling, fighting for his life and gets the news that he doesn't have it any more. It's pretty phenomenal.
Role Mommy: Can you talk a little bit about the Thanks and Giving campaign? (She created it five years ago with her siblings, Terry and Tony Thomas).
Marlo: The campaign goes through Christmas and is a way of donating to St. Jude Children's Research Hospital via various merchants or the St. Jude website (www.stjude.org). It's really saying to people everywhere give thanks to the healthy children in your lives and give to those who are not healthy. You do that by shopping in all the stores, Brooks Brothers, Kmart, CVS, Sterling K Jewelers, Ann Taylor, Domino's Pizza, William Sonoma, go to those stores. They're going to ask you to make a donation, a dollar, five dollars, whatever you can afford. And also, go to our website (www.stjude.org) and you can make a donation there...learn some stories about the patients and once you get into it and see what we do, it's almost irresistible not to help out.
Role Mommy: What's next for St. Jude?
Marlo: We're very much into genomics right now. Being able to take the child's DNA, figure out which gene is causing the cancer, and then target those mutated genes with drugs that will cure.
Role Mommy: What's the key to balancing it all?
Marlo: I think you have to keep shifting your priorities. People who say well, this is my priority. It's not really true. Every day your priorities change. Some days there's nothing more important than your children. Some days there's nothing more important than your husband and other days there's nothing more important than getting food on the table.
Ok, I'll do a little this day and a little of this tomorrow without thinking it's a particular percentage for this part of your life. Give yourself a break. If this is the day you're going to let your work go and be with your family, then do it without feeling guilty. The problem is women have a terminal guilt problem. You can't do it all at the same time.
Role Mommy: What are the secrets to a happy, long lasting marriage? (Marlo has been married to Phil Donahue for almost thirty years!)
Marlo: Listening and being observant. Being very careful with each other so you're not forcing someone to do something you're way. It took me about ten years of marriage to figure that out, just like you would with a child you love. Give your spouse some love, some room to make a mistake without telling them. I think we do that as spouses, we think we know what's best.
Photo caption: Marlo Thomas joined St. Jude patient Daniel and Brooks Brothers' Chairman & CEO Claudio Del Vecchio, to celebrate St. Jude Children's Research Hospital's 6th annual Thanks and Giving campaign, a holiday fundraising and awareness program running until the end of the year. Brooks Brothers held a store-wide celebration featuring performances by Wynton Marsalis and Jazz at Lincoln Center and the cast of Broadway's "Memphis," and a visit with Santa himself. 10% of the evenings net sales were donated to St. Jude.
For more information, visit www.stjude.org.
Posted in: Blog, Great Causes, good news for moms on 12/10/2009








