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The 2nd Annual Gal to Gal Foundation Virtual Walk

Bend, OR - Beginning October 1, popular online stationery site Design-her Gals, launches its 2nd annual interactive virtual walk to benefit the Gal to Gal Foundation, the non-profit organization dedicated to raising funds and awareness for Stage IV breast cancer patients and their families. Design-her Gals hopes to create a viral outpouring of support during October's Breast Cancer Awareness month with a goal of registering $250,000 in 31 days. Pre-registration for The Gal to Gal Walk will begin September 28th with official walk dates of October 1 - October 31, 2008.

This unique approach to philanthropy has attracted sponsors such as Franklin Covey, Epson, Glory for Girls as well as strategic partners such as Fodors which have pledged to mobilize their communities to join the walk. In addition, dozens of celebrity ambassadors including the entire female cast of the CBS daytime drama, "Guiding Light," Design her Guy, Dr. Stephen Covey, Kristin Chenoweth, Marg Helgenberger, Dayna Devon, Lisa Rinna, Denise Richards, Molly Sims, Jean Chatzky, Julie Morgenstern, Redbook editor in chief, Stacy Morrison, CW11 lifestyle reporter and bestselling author Tamsen Fadal, Broadway star Diedre Goodwin among many others, will lend their support and participate in the virtual walk.

Supporters will participate in The Gal to Gal Walk by creating their virtual likeness online. Once they register on October 1, they will join fellow walkers in the virtual Harvard Square in Boston, MA, and will travel all the way to the Golden Gate Bridge in San Francisco, visiting 29 cities along the way. The landscape walkers travel through will change on a daily basis, giving people a reason to return to see where they are walking that day. New walkers will be joining all the time - sharing their stories and building momentum as more people participate in this innovative fundraising effort.

"We are honored to have these notable individuals and companies enhance the virtual walk experience, which will join women and men from all walks of life. This initiative will help benefit a group of individuals who are facing the most difficult battle of their lives," commented Jeanne Fitzmaurice, founder of Design-her Gals and Gal to Gal Foundation. Fitzmaurice was selected by Yoplait and Susan G. Komen as a 2007 Yoplait Champion. "As we strive to raise awareness and funds for Stage IV breast cancer patients and their families, our goal is to bring dignity and comfort to those who need it most."

Gal to Gal Foundation President, and Stage IV Breast Cancer Patient, Dorit Shapiro added, "My goal is to honor the memories of all the women who have lost their battles to this tough enemy so that women and families living with stage IV breast cancer are never forgotten and receive the support they need and deserve. I hope you will join me in supporting this wonderful organization until there comes a day when we are not needed because we have found a cure and no one must face living with this diagnosis."

Visitors will register for the Gal to Gal Walk at www.galtogalwalk.org for a $5 donation. After designing their character, they will be added to the walk landscape where they can also invite their friends and family to join them. Supporters will receive a virtual goody bag with items donated by the Foundation's strategic partners. Walkers may also purchase merchandise featuring their character on www.designhergals.com to support The Foundation. In its first year, the Gal to Gal virtual walk attracted thousands of supporters and raised more than $120,000 for patients and families battling Stage IV breast cancer. Click here for exciting news on the Gal to Gal Walk's 2008 fundraising initiatives.

Press Contacts:
Beth Feldman/914-576-0447
Kristin Flannery/310-529-6813

ABOUT GAL TO GAL FOUNDATION

Gal to Gal Foundation honors the courage of those diagnosed with Stage IV, and forges a global community of caring, intelligent individuals who want to make a positive difference in the lives of others. In many cases, Gal to Gal Foundation is a voice for those who may lose the fight but whose courage can inspire us all.

Jeanne Fitzmaurice, founder of Design-her Gals, was personally affected by this disease when two women close to her lost their battle to Stage IV breast cancer. Jeanne discovered that although many wonderful organizations support breast cancer research, prevention and treatment for earlier stages, minimal dollars are dedicated to Stage IV needs. The reality is, until breast cancer is extinguished in all forms, there will be those who do not respond to the treatments that are currently available.

Dorit Shapiro is currently the President of the Gal to Gal Foundation. Formerly a freelance technical writer, Dorit is a mother of two who was diagnosed with Stage IV breast cancer in 2006.
Gal to Gal Foundation currently dedicates a significant portion of its funds to Making Memories, an organization that exclusively grants wishes for Stage IV patients and their families. In addition, they will be sponsoring in February 2009 a special conference for late stage breast cancer patients organized by Living Beyond Breast Cancer. The Gal to Gal Walk will allow the Foundation to also sponsor a new global web site designed for those affiliated with or needing access to Stage IV resources.

Design-her Gals is spreading this compelling message through national media and celebrity attention and through the viral support of their community that has already grown to nearly over 250,000. This initiative will increase awareness of those diagnosed in Stage IV breast cancer, and play a role in supporting hundreds of thousands of patients each year struggling to live out their lives with dignity.

Press Contacts:
Beth Feldman/914-576-0447
Kristin Flannery/310-529-6813