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Suze Orman and the Oprah Touch

It's good to be a friend of Oprah. After the talk show queen announced on her show that free copies of Suze Orman's new book "Women & Money" would be available for download on Oprah.com, over one million viewers went to their computers and did just that. Oprah is truly the modern day Midas. She endorses a presidential candidate and suddenly, he's leading in the polls. She selects a favorite book and boom! It's on the NY Times best-seller list.
Why is it when you get an Oprah endorsement people sit up, take notice and buy whatever she recommends? If only Peeing in Peace made the O List!

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Posted in: Blog on 02/17/2008

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