Rolemommy

Babes in the City

Last night at W New York, estrogen surged and bellies collided as TV personality and author Samantha Ettus, A-list accessories designer Kara Ross, Glamour's Rae Ann Herman, Animal Fair editrix Wendy Diamond, and Citibabes' Tracey Frost joined over one hundred "pregnantistas" to toast style expert turned author Amy Tara Koch on the birth of her new style bible Bump It Up. Guests - who gathered in the aptly entitled HEARTBEAT restaurant were bronzed at the Lancome faux glow bar, pampering treatments by bliss and Fekkai, and treated to a crash course in maternity moxie by the author.

To quell those pregnancy cravings, W Hotels served up treats from their "Womb Service" menu including mini cheeseburgers, grilled cheeses, pickles, milkshakes, ice cream and more. The Womb Service menu is part of W's new Baby Me Babymoon package, which is available through the end of the year at W's in New York and across the country. Koch signed books and showed women easy tips that spotlight her motto of maximum style, minimal maternity. "Pregnancy style is all about creativity, confidence and the commitment to step up to the fashion plate. Even when you feel your breakfast rising in your throat."

Posted in: Role Mommy Recommends on 06/18/2010