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Meet The Mom Entrepreneur: Traci Bisson

Traci web.jpgRole Mommy: What did you do before you became a mom?
Traci: I worked for a company that was growing quickly. There were many opportunities for learning as well as chances to travel and see the world. I took full advantage of all this company had to offer. I traveled to Texas, Nevada, Chicago, New York, Puerto Rico. Taiwan, Hong Kong, China and more. I worked a lot; long hours. I was driven by money. When I thought I had experienced all the company could offer, my husband and I decided to have a child. I was the second person hired to the company and had worked for them for five years. Eight weeks after I returned from maternity leave, the company went out of business.

Role Mommy: When did you decide to reinvent your life?
Traci: After the company went out of business, I had to reinvent myself quickly. I only had $18.49 left in the bank since I had used all of our savings for maternity leave. I purchased nice stationery from Staples and ordered free business cards from VistaPrint.com. I wrote a letter to everyone in my network and told them I was in business for myself.

I had to reinvent myself again in April of 2008 when my marketing and PR firm, Bisson Barcelona was experiencing a slow down from lack of clients paying. In order to avoid laying off employees, I cut my expenses by taking my youngest son out of daycare and moved back to my home office. I began networking online and meeting other mom entrepreneurs. The Mom Entrepreneur was born soon after that due to a necessity to bring all these women together and offer them a much needed support system.

Role Mommy: How have your children influenced your career path? How many do you have?
Traci: I have two boys, ages 5 and 9. The biggest influence they have had is to teach me about the quality of life. If I did not have kids, there is no doubt in my mind that I would work all the time. They have also taught me to have fun with whatever I decide to do; hence the reason why I created The Mom Entrepreneur. I was losing passion for being self employed until this company was born.

Role Mommy: What's your favorite "Time Out" tip for moms (taking time for yourself)
Traci: I really enjoy going to the gym and working out. However, there never seems to be enough time in the day to fit it in. I also enjoy listening to music or even just having the chance to drive somewhere with no one else in the vehicle.

Role Mommy: What does your website offer moms or kids?
Traci: My website www.themomentrepreneur.com offers women tips, advice and resources on balancing motherhood and running a company. We have an online support group with over 1,050 members who support one another everyday and help each other manage the struggles we all face as mom entrepreneurs. 

Role Mommy: What do you hope for your own kids?
Traci: I want them to understand that there are so many opportunities available to them to explore when they graduate college. They also see that entrepreneurship has allowed me quality of life and ample time to spend with them.

Role Mommy: Who is your Role Mommy?
Traci: There are so many mom entrepreneurs that I respect. The women who our members of our online support group (http://www.themomentrepreneur.com/services-support.html) continue to amaze me everyday with the obstacles that they overcome to manage motherhood and run their companies. I am grateful for their continued advice and support.

Role Mommy is proud to support Traci's latest brainchild - a new site called the Business Baby Shower for entrepreneurs where you can win valuable prizes to help launch your business - including an interview on Role Mommy Radio where we'll showcase you and your brand! Check out the Business Baby Shower today and enter to win!

Posted in: Blog, Extraordinary Rolemommy on 01/22/2010


  • On the road to success in business, you often travel to places you've never been before. You need to plan the best route to reach your goals and map out potential roadblocks. What marketing strategy and budget will you need? How will you implement the plan and measure the return on investment (ROI).

  • I am a huge fan of Traci Bisson and her amazing network, The Mom Entrepreneur Group! It's great to see her featured on RoleMommy!

  • Kira

    "Really like this blog, in fact, big businesses are suffering from high overhead in a bad economy, there are new opportunities emerge for small business, for momentrepreneurs!

    A new social networking site for entrepreneurs learn and support each other. ''The Young Entrepreneur Sociey '' -


  • I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.



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